Illustration โ€ข Design โ€ข Hand lettering

Over the four years I worked as a designer on the Boxed Cards holiday team at Hallmark Cards, I got the opportunity to illustrate many different holiday cards for all different styles and clients such as Target, Walmart, Walgreens, Hyvee, etc... My eye for trends, and passion for illustration and lettering guided me to create unique modern concepts for my team to transform their traditional card line.

I presented the concept for a collection of snow globes that are regionally specific and have plants/flowers that are native to those areas around the snowglobe. Once my concept was chosen, I did extensive research on each place and created detailed sketches to show the idea. Once my sketches were approved, I spent a month or so diving into the illustration process, working on one at a time to focus on the composition and details of each globe. I am so proud of how thee globes turned out and I hope to get to do more projects like this in the future.

REGIONAL HOLIDAY SNOW GLOBES

Snow globe sketches

Here are some of my favorite Illustrations + lettering I did for the Hallmark Boxed cards Christmas team.

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Hallmark Illustration Studio Collections